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If someone mentions 'App Store,' most people's immediate reaction is to think of Apple, and the company has applied to trademark the term in order to cement that relationship in law. Microsoft, however, has other plans.
Although Apple's trademark application with the US Patent and Trademark Office (USPTO) goes back to 2008, Microsoft has filed an opposition to the application.
In its filing with the USPTO, Microsoft argues that both 'app' and 'store' are generic terms in general use and thus not valid for trademark protection.
Microsoft argues in its complaint that '"app store" is a generic name that Apple should not be permitted to usurp for its exclusive use. Competitors should be free to use 'app store' to identify their own stores and the services offered in conjunction with those stores.'
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via Bit-Tech
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