Thursday, March 10, 2011

Nvidia Sees Increasing Demand Towards Standalone Mobile GPUs

Integrated graphics adapters have dominated the notebook market for many years thanks to their low power consumption, low cost and the fact that they did not increase the size of notebooks. However, in the last two years mobile graphics processors started to get more popular. According to a high-ranking Nvidia Corp. executive, in 2011 there will be more notebooks with standalone graphics processors than in 2010.
The number of notebook designs that support discrete graphics option this year will be higher compared to that in 2010 and prior years, said Drew Henry, general manager of GeForce business at Nvidia, at the company's financial analyst day. Mr. Henry declined to get exact numbers even about Nvidia's own design wins, but the general trends outlined by the company's arch-rival ATI (graphics business unit of Advanced Micro Devices) and industrial analysts confirm that slowly but surely the amount of notebooks with discrete graphics processing units (GPUs) are gaining ground.

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via Xbit Labs

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