Tuesday, April 12, 2011

AMD to Goliath: Bring it on!

AMD has shrugged off the threat of Intel's latest Sandy Bridge architecture, saying that it's still excited about competing with Intel.

The company's VP of worldwide channel marketing, David Kenyon, referred to AMD's arch rival as 'Goliath' in a light-hearted blog. According to Kenyon, the battle between the two companies, which has lasted for decades, has always benefited consumers the most.

In fact, Kenyon argues that AMD has forced Intel to pick up the pace in a number of areas. 'Without AMD, how fast would Intel have gone on to introduce new products?' he asks. 'Where would prices be? I realized something important: I’m excited about competing with Goliath. I’ve been doing it for so long – in different industries and markets – it’s something I’ve come to truly enjoy.'

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via Bit-Tech

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