Friday, February 11, 2011

AMD to eliminate Phenom, Athlon and Sempron brands?

Xbit Labs is reporting that a leaked AMD document strongly suggests the company will bin its Phenom, Athlon and Sempron brand names for its Fusion APUs (accelerated processing units).

Xbit also quotes AMD spokesperson Damon Muzny saying: ‘What you saw AMD do with APUs on the "Brazos" platform is get component-level branding out of the way so that our OEM partners can imbue their products with branding of their choosing without sub-brands cluttering things up.’

Will AMD do the same with its forthcoming desktop APUs - Llano and Zambezi? 'You'll have to wait and see,’ says Munzo. According to Xbit, ‘Zambezi processors based on Bulldozer micro-architecture with four, six or eight cores will belong to the FX-series and will be sold under AMD Vision Black and AMD Vision Ultimate labels.’

Continue Reading...

via Bit-Tech
source Xbit Labs

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